Digital & Social Media Marketing has invaded our day to day life. Clever marketeers are using cookie based tracking tools that enable the to understand how consumers behave across different platforms and devices. In E-Commerce the tools of digital marketing are applied very effectively - however the music industry is still very much behind.
We want to give some advise on how to apply digital marketing for music in dublin! We provide social media services for musicians in ireland!
There is simply no such things in the music industry, as cookie-like tracking tools so artist can track their true reach or discover insights into their listeners. Music Marketing and Band Promotion has been changed drastically within the last years It can be hard for independent artist or upcoming bands to be heard or seen on the web. There are just too many streaming platforms available and its a lot of effort to manage them all effectively. We have looked into a few stats and came up with the following recommendations for digital marketing in the music industry:
70% of Music is streamed or downloaded worldwide
• 52% of online adults now use two of more social media sites
-If you don't have a social media profile as a musician or artist to promote yourself, you pretty much don't exist. -
We have looked into some of the social media platforms and music streaming platforms you should engage with and how: Before you engage with any of those platforms make sure you set your objectives straight.
- Prepare a short description of what you, your band or your art is about!
- Pick a broad category you see yourself in: ie. Rock / Indie/ Alternative etc.
- Who is your audience and where are they? ie. Age / Location
- Which community is the most powerful among your target audience? - ie. Traditional Irish Music, Folk, Punk,
- How can you reach out to them best? Which platform are they following most?
Top 3 - Social Media Platforms you should use as an artist
- Instagram / Pinterest
Top 3 - Music Streaming Platforms
- Soundcloud
- its free - so its perfect if you want to start building up your profile and getting your music out there
- Spotify
- Its a bit more difficult for independent music starters to get yourself up there, but its definitely one not to miss
- Bandcamp
- Great platform to get discovered and also supported
Once you have set yourself up and interlinked your music streaming accounts with your social media, make sure you stick to our recommendations: • Establish a unique voice and stick with it - like a persona you want to portray online - ie. cheeky, factious, rebel etc. • Be transparent and authentic • Give credit to people supporting you or venue's you performed • Make sure images are optimized for both desktop and mobile • Respond to fans (and haters) in a timely manner • Truly know your audience and interact as much as possible We hope this helps as a short guidance to increase your reach!
Irish Apps: Another platform, which is an Irish home-grown app, is
Soundwave, which was recently aquired by Spotify. It's an App that gathers, sorts and understands music data on mobile. From a user perspective its an easy way to simply chat and share your music with friends. It integrates with Soundcloud and Spotify and tracks whatever music you listen to and automatically adds it to your profile. You can also draw a map and see who is listening to what in your neighborhood. Great fun.We tried it out and think its brilliant. Check it out!!! The app is for free and available on iOS and Android.
